Our Mission
96MSG Official was founded in 2022 with a single purpose: to give Singapore players a genuinely useful, honest resource for navigating the 96M platform. We noticed that most iGaming content in the Singapore market fell into one of two failure modes — either shallow promotional copy with no real depth, or overly critical editorial designed to chase clicks rather than inform players.
We set out to build something different: authoritative, first-person analysis grounded in real platform experience. Every game review, bonus breakdown, and strategy guide on this site reflects direct testing time on the 96M platform, not second-hand summaries.
Founding Story
The site grew out of a private research project Marcus Tan started in late 2021 while consulting for a Singapore-based compliance firm. He'd been tracking player feedback on 96M across multiple community channels and noticed a consistent gap — players wanted practical, specific information (RTP data, withdrawal timelines, bonus maths) and couldn't find it in one reliable place. That gap became 96MSG Official.
Sandra Lim joined as slots specialist in early 2022, bringing her five years of platform review experience across licensed operators in the region. The site launched publicly in Q2 2022 and has been updated continuously since.
Editorial Standards
Every piece of content on 96MSG Official goes through the following process:
- Direct testing: Claims about games, bonuses, and platform features are verified through direct platform use, not assumed from marketing materials.
- Data accuracy: RTP figures, house edge calculations, and bonus mathematics are independently verified. Where figures change, we update within 30 days.
- Responsible framing: Every page covering gambling products includes a responsible gambling reminder. We do not write content that minimises or ignores the risks of gambling.
- Affiliate transparency: We earn commissions from 96M referrals. This is disclosed clearly on every page, in the footer, and in our dedicated Affiliate Disclosure. Commission relationships do not influence editorial ratings or recommendations.
Independence Statement
96MSG Official is an independent editorial publication. We are not owned by, operated by, or officially affiliated with 96M Casino or its parent entity. Our editorial decisions — including ratings, recommendations, and critical commentary — are made independently by our editorial team. Affiliate commissions fund the operational costs of this site; they do not buy favourable coverage.