Last Updated: March 2026
This Privacy Policy describes how 96MSG Official ("we", "us", "our") collects, uses, and protects personal data when you visit 96msg-official.com ("the Site"). We are committed to protecting your privacy in accordance with Singapore's Personal Data Protection Act (PDPA).
1. What Data We Collect
Data you provide directly
- Contact form submissions: name, email address, and message content
- Newsletter subscription: email address (if applicable)
Data collected automatically
- IP address and browser type (via server logs)
- Pages visited, time spent, and referral source (via analytics)
- Cookie identifiers (see Cookie section below)
2. How We Use Your Data
We use collected data for the following purposes:
- Responding to contact form enquiries
- Improving site content and user experience via analytics
- Tracking affiliate referral performance (anonymised)
- Maintaining site security and preventing abuse
We do not sell, rent, or trade your personal data with third parties for marketing purposes.
3. Cookies
This Site uses cookies to enhance functionality and analyse traffic. Types of cookies used:
- Essential cookies: Required for basic site functionality. Cannot be disabled.
- Analytics cookies: Used to understand how visitors interact with the site (e.g., page views, session duration). Data is aggregated and anonymised.
- Affiliate tracking cookies: Set when you click an affiliate link to enable commission tracking. These cookies do not collect personal data beyond an anonymised session identifier.
You can disable non-essential cookies through your browser settings. This may affect some site functionality.
4. Third-Party Services
We use the following third-party services that may process data on our behalf:
- Google Analytics: Website traffic analytics (anonymised IP)
- Cloudflare: CDN and security services
- Affiliate tracking platform: Commission tracking for 96M referrals
Each third-party service has its own privacy policy governing their data practices.
5. Data Retention
Contact form submissions are retained for up to 12 months for correspondence purposes. Analytics data is retained per the default retention settings of our analytics provider (typically 26 months). Server logs are retained for up to 90 days for security purposes.
6. Your Rights Under PDPA
Under Singapore's PDPA, you have the right to:
- Request access to the personal data we hold about you
- Request correction of inaccurate personal data
- Withdraw consent for data collection where consent is the basis for processing
To exercise these rights, contact us at editorial@96msg-official.com. We will respond within 30 days.
7. Security
This Site uses HTTPS (SSL/TLS encryption) for all data transmission. We take reasonable technical and organisational measures to protect your data against unauthorised access, disclosure, or loss. No internet transmission is completely secure — we cannot guarantee absolute security.
8. Children's Privacy
This Site is intended for users aged 18 and over. We do not knowingly collect personal data from children under 18. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.
9. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last Updated" date at the top of this page reflects the most recent revision. Continued use of the Site after changes constitutes acceptance of the updated policy.
10. Contact
For privacy-related enquiries: editorial@96msg-official.com
Address: 1 Raffles Place, #20-61, Singapore 048616